Accept proposal

Brandly Partnership Proposal

No surprises. Consistent, qualified work.

Prepared for Eran Segev and Maia Marsh, Refresh Renovations. The franchise numbers you asked for, the plan for your territory, and exactly what month one costs.

Follow-up call: Monday 3pmMonth one: no lock-inSetup deferred to day 30
Your next six monthsCurrent marketing
NovDecJanFebMarApr
Project 1
Project 2
Booked ahead1 month
Gaps2

Illustrative

Accept and pay month one

01 · Proposal brief

A message from our founder.

Josh Manconi, Brandly founder, at work on a laptop

Eran and Maia,

Thank you again for taking the time to speak with us and for considering Brandly as a potential growth partner for your business...

Brandly was built for established construction businesses like yours that want a more predictable, measurable way to scale. This proposal outlines how we would apply that experience to your business, what we would expect from both sides, and the structure we believe gives your business the strongest opportunity to achieve the outcomes discussed.

We are selective about who we work with because our best results come from partnering with capable business owners with the ambition, delivery standards and infrastructure to turn opportunity into long-term growth.

Based on our conversations, you're well positioned to benefit from the Brandly Growth System.

Josh ManconiFounder, Brandly

spending now$1,700 / month
Cost per lead~$420
Your target$1M+ a year

02 · The numbers

Ten franchisees, picked for you.

What you can expect with us 12 months in. The best, the worst and everything in between, plus two newer territories already signing work. No highlight reel.

12 months in · average

$1.32m

signed per territory across all ten, at an average of 12 months with us. A ~90x return on ad spend.

Best · Gold Coast Central

$3.9m

signed from 124 quotes in 20 months. A 135x return on ad spend, from the same system you’d be getting.

Fastest start · New Farm

$356k

signed in the first 4 months, a 90x return on ad spend. Carindale: $676k in 8.

TerritoryMonthsQuotesQuoted valueAd spend (est.)Signed revenueReturn on ad spend
Gold Coast Central20124$24.8m$29,000$3.91m135x
Mount Gravatt1594$26.3m$21,750$2.13m98x
Sunshine Coast North1167$11.6m$11,000$1.67m152x
Chermside19116$23.3m$27,550$1.61m58x
Sunshine Coast Central/South1392$10.8m$13,000$1.20m92x
Northern Rivers1487$9.9m$14,000$0.97m69x
Gold Coast South1064$13.1m$10,000$0.69m69x
Carindale857$7.8m$8,000$0.68m85x
New Farm426$0.6m$4,000$0.36m90x
Port Macquarie849$12.2m$8,000$0–
All ten122776$140.2m~$146,300$13.2m~90x

Sydney: your city, your buyers

Our newest territories, so no 12-month view yet. Same suburbs, same homeowners, same market you’re in. The concept plans column is the one you said matters most.

TerritoryPeriodAd spendLeadsBooked quotesConcept plansSigned
Leichhardt6 months$6,76279325$1.08m
Paddington2 months$2,8443471$350k
Marrickville4 months$6,29458223$0
Five Dock6 months$6,47394234$0
Lane Cove1.5 months$1,8841880$0
All five19.5 months$24,2572839213$1.43m

Across all five, a lead cost $86 on average. You’re paying $420. Same city, same buyers. The difference is the system.

Across every Brandly client

$174m+in work generated for our clients, not just Renovare
$46m+in revenue our clients have signed from that pipeline

Past client results, as reported by our clients.

Josh presenting a lead-generation workshop to Renovare franchise owners

Running a lead workshop for Renovare’s franchise owners

Three Renovare franchise owners laughing at the workshop table

Renovare franchise owners

Brandly and the Renovare team at lunch after the workshop

Lunch with the Renovare team

Renovare is a national design-and-build renovation franchise. Signed revenue as reported by franchisees; quotes and quoted value from our tracking. Ad spend estimated from each territory’s monthly budget; return on ad spend is signed revenue divided by ad spend. Sydney figures from our lead tracking to September 2026. Quoted value is not revenue. Homeowner details removed.

03 · The plan

The Brandly Growth System™, built around your territory.

Most agencies only run ads. The system also covers how you’re positioned, how every enquiry is handled, and how every result is tracked, so the ads keep learning instead of fatiguing.

Positioning & Offer

A one-week research phase on who to target, what to say and what to offer.

For youYour managed design-and-build process and “No surprises” front and centre, inside Refresh’s style guide

Growth Infrastructure

CRM, call tracking, automations, calling and booking, so every enquiry gets worked.

For youEvery enquiry contacted fast, with our calls tested against Refresh’s call centre

Marketing Attribution

Every enquiry traced from ad to paid design to signed build.

For youJudged on paid designs and builds, not cost per lead

04 · How it works

What we do, and what you do.

Every step from the ad to the signed build, including how it works alongside Refresh.

1

Brandly

Research week

Positioning and offer for your territory, plus an audit of the last six months of ads using your previous agency’s data.

2

Brandly

The ads run

Facebook and Instagram campaigns across your territory, built to Refresh’s style guide with you identified as the franchisee.

3

Brandly

Instant first impression

Every enquiry gets a text and an emailed info pack with your projects and process, straight away.

4

Brandly

Called and qualified

Contacted fast and screened on scope, budget and timing. We’ll test this against Refresh’s call centre and keep whichever converts better.

5

You

You sell the design

You meet the homeowner and take them into a paid design, as you do today.

6

Brandly

Tracked and nurtured

Every lead tracked to paid design and build. Anyone not ready yet is followed up by SMS and email until they are.

Your challenges, solved one by one

Your challengeWhat we’ll do

Around 12 leads a month at ~$420 each

New creative tested against the winners every month, so the ads keep learning instead of fatiguing

Lead volume down since the new tax year

Positioning and offer rebuilt in the research week for today’s market

Refresh brand rules and style guide

Every ad built to the style guide, with you identified as the franchisee

Leads routed through Refresh’s call centre

We test our call team against the call centre and keep what converts best

No access to your territory and personal pages

We work with you, head office and your previous agency to get access sorted in week one

Not knowing what your spend turns into

Every lead tracked to paid design and build. Your leads are yours alone, never shared or passed on

05 · Investment

Your Growth Package.

Our fee is the only thing you pay us. Ad spend goes straight to Meta on your own card.

Recommended for your territory

$2,000/ month + GST

Management fee. Ad spend is separate and paid directly to Meta (Facebook and Instagram).

Management fee$2,000 + GST / month
Meta ad spend, recommended$1,500 / month
Setup, one-off$500, deferred to day 30
  • One-week research phase: positioning, offer and an audit of your last six months
  • Meta campaign strategy, ads and creative, built to Refresh’s style guide
  • Landing pages, lead form, CRM, call tracking and an instant SMS + email info pack
  • Every enquiry contacted fast and qualified on scope, budget and timing
  • Every lead tracked to paid design and build, plus long-term nurture
  • Dedicated Sydney-based Campaigns Manager and weekly catch-ups
  • Day 30 review in person, with your 3 to 6-month growth plan

Your monthly investment

paid to Meta, per month

$1,500/ month

Drag to adjust. $1,500 a month is our recommendation; $1,000 is the minimum.

First monthManagement fee+ $2,000 + GST
From month twoManagement fee+ $2,000 + GST
SetupOnly if you continue after day 30+ $500

Month one: proof of concept, no lock-in. If it doesn’t prove itself, you walk and the setup fee is dropped. If you continue: the $500 setup is paid then, and we move into a growth period with a minimum three-month term.

Accept and pay month one

06 · Your first 120 days

Prove it first. Then plan the growth.

Month one shows what your territory can do. Then we sit down with you both, in person, and map the spend to your $1M goal.

Month one

Proof of concept

  • Research week, pages, CRM and tracking built
  • Ads live within 7 days of payment
  • Real enquiries, real data. No lock‑in

Day 30

Review, in person

  • What month one produced, lead by lead
  • Your 3 to 6-month plan, mapped to $1M a year
  • You decide whether to continue

Months 2–4

Growth period

  • Scale what worked in month one
  • New creative tested every month
  • Minimum three-month term

Full terms are set out in the service agreement.

07 · Working together

What we need from you.

You keep doing what you do best: meeting homeowners and running their projects. These three things keep lead quality improving month on month.

1

Access

Your Facebook, Instagram and Google accounts, plus a word with head office and your previous agency about your Refresh pages.

2

Content

Photos and video of your projects in our shared Google Drive folder. Anything Maia creates is a bonus.

3

Keep us close to the pipeline

Tell us which leads booked, which paid for a design and which went to build.

08 · Next steps

Your first 30 days, mapped.

What we do, what we need from you, and when. Ads live within 7 days of payment.

Day 0 · Kick-off

Day 0Kick-off
Day 1–7Research & build
~Day 7Launch
Day 7–30Prove
Day 30Review
Brandly

Onboarding: your territory, your process and the projects you want.

Research week and ad audit. Pages, info pack, lead form and CRM built.

Campaigns reviewed with you, then published.

Every enquiry contacted and qualified. Call handling tested. Weekly catch-ups.

In person: results and your 3 to 6-month growth plan.

You

Pay month one and add your card to Meta for ad spend.

Share account access and project photos and video.

Approve the ads.

Meet homeowners and sell the design.

Decide: continue into the growth period, or walk.

Ready when you are

Let’s get your territory moving.

Month one has no lock-in, and the setup fee only applies if you continue. If it doesn’t prove itself, you walk.

Accept and pay month one Call Josh · 0420 608 602

Month one is $2,200: the $2,000 fee plus GST. The $500 setup is deferred to day 30. Ad spend is paid to Meta separately.

Mon16Nov

Follow-up call, 3pm

Your questions answered

We’ll go through these numbers and the plan together.

When you accept

  1. We send the agreement and first invoice.
  2. You pay month one and add your card to Meta.
  3. Research week starts. Ads live within 7 days.